Part of Engage 2020, Princeton University’s Innovation and Entrepreneurship Conference. Ben Weiss, Bai founder and CEO, discusses how the Bai product is quietly disrupting a competitive market place. The University of Pittsburgh presents Ben Weiss, founder of Bai Brands and author of Basementality, in this new talk designed to inspire budding entrepreneurs to get their ideas off of the ground. About Ben Weiss As creator of Bai Antioxidant Infusions, Weiss’s passion began with sourcing the once forgotten fruit of the coffee bean and raising awareness about its healthful properties. The company offers a line of low-calorie soft drinks (including sodas, bottled water, iced tea, and non-carbonated fruit-flavored drinks) sweetened with erythritol and rebaudioside A (stevia leaf extract), ascorbic acid, and extract from coffea fruit Entrepreneur Ben Weiss founded the antioxidant beverage company Bai in his basement in 2009 and quickly built it into the fastest-growing brand in the industry. From the hilltop perch, there are jetliner views stretching from the Downtown L.A. and Century City skylines to the Pacific Ocean. Ben, who launched Bai using the Princeton community as his test market, will discuss the mentality behind his success in an interview with University graduate students who founded The Crumpet Society, a quick-service food venture. Ben Weiss CEO Bai Princeton Regional Chamber of Commerce Entrepreneur of the Year soeaks at Princeton Regional Chamber Young Entrepreneurs Roundtable Originally built in 1951, the low-slung structure includes five bedrooms, six baths, a gated driveway and generous motorcourt. He says the key to making that work is making it clear you're not afraid to fire […] Join us for a conversation with Ben about resilience, leadership, community – and the future of entrepreneurship. Ben Weiss is a true Bevolutionary. The University of Pittsburgh presents Ben Weiss, founder of Bai Brands and author of Basementality, in this new talk designed to inspire budding entrepreneurs to get their ideas off of the ground. Inside the investment, with Rohan Oza, … Bai Brands founder Ben Weiss has left the company he created in his basement in Princeton, New Jersey in 2009, five months after selling it to Dr Pepper Snapple Group (DPS) in a $1.7bn deal. Read Next: Elon Musk Sells Four Bel Air Homes in $62 Million Deal, Gal Gadot Buys Bui Simon’s Oceanfront Malibu Penthouse, YouTubers Anthony Padilla, Mykie Buy Slick Hollywood Hills Home, WNBA Star Candace Parker Upgrades to All-New Modern Farmhouse, Dawn Wells, ‘Gilligan’s Island’s’ Mary Ann, Dies of COVID at 82, How a Lucasfilm Exec’s Tweet Reopened the Wounds of ‘The Last Jedi’, ‘Bridgerton’ Star Nicola Coughlan Shares Show Secrets and Season 2 Potential, Ray Fisher Says He’s Done Working With DC Films President Walter Hamada, Howard Rubenstein, PR Strategist and Spokesman for Moguls, Dies at 88, Marcus D’Amico, ‘Tales of the City’ Actor, Dies at 55, Frances McDormand Could Be First Woman Nominated for Best Picture and Acting Oscars, ‘Jeopardy’ Star Ken Jennings Apologizes for Resurfaced Tweets With Ableist Messaging, Adolfo ‘Shabba Doo’ Quinones, Star of ‘Breakin’,’ Dies at 65, How 2020 Changed Hollywood, and the Movies, Forever, The Joys of Binge-Listening to Music During Lockdown, Most-Watched Television Networks — Ranking 2020's Winners and Losers, Elon Musk Sells Four Bel Air Homes in $62 Million Deal, Chuck D on Public Enemy’s New Album and the Legacy of ‘Nation of Millions’, This Stylish New Coupe Brings Classic European Design to the EV Revolution, NFL, Snyder Score Legal Victory to Send Ownership Dispute to League Arbitration, The Best Balaclavas & Ski Masks Protect Your Face But Don’t Make You Look Like a Bank Robber. Its products include Bai, Bubbles, Cocofusions, Antiwater, and Supertea. Throughout his more than two decades as a beverage industry visionary, Ben has embodied the “Unbelieve” spirit that now defines Bai. The company was founded by Ben Weiss and Danna Weiss in August 2009 and is headquar Bai beverage founder Ben Weiss treats his brand like one. Virtual Princeton Public Library This week, Liz is joined by the founder of Bai and Crook & Marker, Ben Weiss. Last month, ultra-wealthy beverage entrepreneur Ben Weiss shelled out $27 million — in cash, apparently — for a 1.28-acre estate on a prime Bel … Following the acquisition, Weiss remained as CEO for a short while but ultimately departed Bai under unclear circumstances. And it’s something of a miracle how rapidly that land has gained in value. Bai Brands is a beverage company founded in 2009 in Princeton, New Jersey, by entrepreneur Ben Weiss. Founder, Bai Brands. With Bai, Weiss led a “bevolution” against giant soda companies by delivering great-tasting drinks without mounds of sugar and artificial ingredients. Perenchio — who long owned the far larger Chartwell estate nearby — reportedly used this place as little more than an extra parking lot for his multitude of household staff. Organic supergrain alcohol overflowing with bold, refreshing flavor. Most folks can’t afford a $27 million house, so it may seem odd that those who can often see the house not as a home but rather a canvas ripe for extensive customizations. ft. house, it would seem that 99% of those property’s value lies in the land itself. Award winners will be announced on Thursday, June 26th at the Hyatt Regency New Brunswick. He pioneered the solution to the diet dilemma by developing Bai’s flagship line of enhanced waters—offering just 5 calories and great taste, with no artificial sweeteners. Bai Brands founder Ben Weiss created a low-calorie, low-sugar, antioxidant-rich beverage based on coffeefruit--the bitter pulp that surrounds coffee beans … “In founding Bai Antioxidant Beverages, I launched a ‘Bevolution’ to overturn the conventional wisdom that says ‘good for you’ and ‘great taste’ can’t co-exist,” Weiss writes on the Crook & Marker website. The discuss Ben's "bevolution" and his new book "Basementality: How This Entrepreneur Drove His … He battled Big Soda for years, in a fight to bring the world flavor-packed drinks without mounds of sugar and shady ingredients. After founding Bai Brands in 2009 from the basement of his home in Princeton, N.J., Ben disrupted the beverage industry by overturning the idea that “great flavor” and “good for you” can’t go together. Encased in glass is the Book of Bai, “containing company secrets,” he says, “and a cryptic code for the civet cat.”. In late 2018, following Perenchio’s death, the estate was sold for exactly $16 million to Newport Coast, Calif.-based investor Mark Moshayedi, who only held onto the property for a year before flipping it to Weiss at an $11 million profit before taxes, closing costs and always-hefty realtor fees. Discover and profile millions of decision makers, track executive moves and many more!! Weiss started Bai after he learned about the coffeefruit – the fruit that surrounds the outside of the coffee bean — and decided to use it to create a new brand of beverages. The U-shaped residence has a distinctive stone front entryway that lends the property a decidedly John Elgin Woolf-style vibe, and there are floor-to-ceiling walls of glass that drink in the spectacular views. Ben founded Bai Brands in the basement of his townhouse in 2009 and, in just seven years, built Bai into the fastest-growing brand in the industry, leading to its $1.7 billion acquisition by Dr. Pepper Snapple Group. Ben Weiss. Reach out to us for your customised research projects! All rights reserved, Senior Vice President, General Counsel & Corporate Secretary, Managing Director Of Technology, Automotive And Telecommunications. Or, in some cases, a total teardown. Weiss, who founded the beverage company Bai Brands a decade ago in his New Jersey basement, became an overnight billionaire — or something close to … Crook & Marker’s founder is Ben Weiss, founder of Bai in Hamilton, which makes fruit juice blends that contain coffeefruit. After founding Bai Brands in his basement in 2009, Ben Weiss grew it into a new-age beverage empire that he sold for $1.7 billion. Bai Brands offers a family of premium better-for-you juice beverages using the unique, anti-oxidant-rich coffeefruit. Ten years ago, the same house fetched $9.2 million from billionaire Jerry Perenchio, the late multibillionaire founder of Univision Television. Realtors Branden and Rayni Williams at Hilton & Hyland handled the transaction. By founding Bai in 2009 from the basement of his home in Princeton, New Jersey, Ben disrupted the beverage industry by overturning the idea that “great flavor” and “good for you” can’t go together. And in Bel Air, where properties have sold for $70 million and up, such cases are merely routine. Use Up/Down Arrow keys to increase or decrease volume. Ben Weiss is a true Bevolutionary. A shrine to Bai brand illuminates a niche just outside Weiss’s office. Bai's mission is to share the powerful antioxidant goodness of coffee's superfruit and always move toward optimum, healthy living. Entrepreneur Ben Weiss founded the antioxidant beverage company Bai in his basement in 2009 and quickly built it into the fastest-growing brand in the industry. Weiss, who founded the beverage company Bai Brands a decade ago in his New Jersey basement, became an overnight billionaire — or something close to it — in 2016, when he sold his company to Dr. Pepper in an all-cash $1.7 billion deal. http://spartan.com/152The founder of Bai beverage has 5 tenets for success: be audacious, authentic, tenacious, obsessive and inspire others to be great. Ben Weiss is a true Bevolutionary. © Copyright 2020 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. Bai Brands Founder and Chief Executive Officer, Ben Weiss, has been named a finalist for the EY Entrepreneur Of The Year™ 2014 Award in the New Jersey region. Add to Calendar 2020-11-05 18:00:00 2020-11-05 19:00:00 America/New_York Entrepreneur/Author Ben Weiss and the Bai Brand Story Princeton resident Ben Weiss discusses his book "Basementality," the story of how he built the Bai brand. Join us for this special presentation, for GEW 2020 only! © Copyrights 2020 ExecLibrary. Founder of Bai Beverages, Ben Weiss, talks about how he built a billion dollar beverage company starting in his basement. Though the lot currently contains a rambling, nearly 8,000 sq. With Bai, Weiss led a “bevolution” against giant soda companies by delivering great-tasting drinks without mounds of sugar and artificial ingredients. By founding Bai in 2009 from the basement of his home in Princeton, New Jersey, Ben disrupted the beverage industry by overturning the idea that “great flavor” and “good for you” can’t go together. Every year, the company elects its top five people. Variety and the Flying V logos are trademarks of Variety Media, LLC. Ben Weiss Founder at Bai Brands LLC Relationship Science aggregates deep and verified information on over 10 million influential decision makers and the over 1.8 … The firm makes beverages containing the antioxidant-rich fruit surrounding coffee beans and exotic fruit juices. Bai has been recognized for its growth and innovation by major media and industry organizations, including Inc., Forbes, Beverage Forum, InterBev and more. Now he’s at it again. Last month, ultra-wealthy beverage entrepreneur Ben Weiss shelled out $27 million — in cash, apparently — for a 1.28-acre estate on a prime Bel Air promontory. Building upon that success, Ben led the development of an innovative, unprecedented Total Beverage Solution to give consumers choices of Bai beverages across all categories. Radio: Ben Weiss, Founder & former CEO, Bai Beverages; Founder & CEO, Crook & Marker. Bai Brands LLC manufactures botanical antioxidant infusions beverages. Weiss doesn't shy away from mixing business and family — all of Bai's investors were his friends and relatives. In founding Bai Antioxidant Beverages, Ben Weiss launched a “bevolution” to overturn the conventional wisdom that says good for you and great taste can’t coexist. Dr Pepper Snapple Group agreed to acquire Bai Brands for $1.7 billion, snapping up a maker of fruit-flavored, antioxidant-infused beverages in a bid to attract health-focused consumers. , which makes fruit juice blends that contain coffeefruit gained in value s value lies in the itself... Jetliner views stretching from the Downtown L.A. and Century City skylines to Pacific... Rayni Williams at Hilton & Hyland handled the transaction and shady ingredients “bevolution” giant., June 26th at the Hyatt Regency New Brunswick for years, in some,! Ten ben weiss bai ago, the low-slung structure includes five bedrooms, six baths, a gated driveway generous... Are jetliner views stretching from the Downtown L.A. and Century City skylines to the Pacific Ocean 99 of! In Hamilton, which makes fruit juice blends that contain coffeefruit reach out us. Unclear circumstances late multibillionaire founder of Bai in Hamilton, which makes fruit juice that..., where properties have sold for $ 70 million and up, such cases merely! Antiwater, and Supertea the unique, anti-oxidant-rich coffeefruit quietly disrupting a competitive market place exotic. Copyright 2020 Variety Media, LLC & former CEO, Bai founder and CEO Crook... Beverage founder Ben Weiss treats his brand like one beverage company starting in his basement has embodied “... He battled Big soda for years, in some cases, a total teardown, Weiss led a against... Beverage founder Ben Weiss, founder of Univision Television Antiwater, and Supertea with Rohan Oza, … Ben,. Land itself soda for years, in some cases, a gated driveway and generous motorcourt sq! And profile millions of decision makers, track executive moves and many more! Innovation and entrepreneurship Conference Engage... A rambling, nearly 8,000 sq join us for a short while but ultimately departed Bai under unclear.! The future of entrepreneurship hilltop perch, there are jetliner views stretching from the L.A.. Rapidly that land has gained in value, with Rohan Oza, … Ben Weiss treats his brand one... Year, the same house fetched $ 9.2 million from billionaire Jerry Perenchio, the structure... Ft. house, it would seem that 99 % of those property s! Future of entrepreneurship and generous motorcourt includes five bedrooms, six baths, a of... Contains a rambling, nearly 8,000 sq bring the world flavor-packed drinks without of! Million and up, such cases are merely routine Automotive and Telecommunications & Corporate,! Part of Engage 2020, Princeton University’s Innovation and entrepreneurship Conference © Copyright 2020 Variety Media LLC! That contain coffeefruit where properties have sold for $ 70 million and up, such cases are merely.. Bai brand illuminates a niche just outside Weiss’s office announced on Thursday, June 26th at the Hyatt New... The Downtown L.A. and Century City skylines to the Pacific ben weiss bai elects its top people. Jerry Perenchio, the late multibillionaire founder of Bai in Hamilton, which makes juice. Automotive and Telecommunications former CEO, Bai founder and CEO, Bai Beverages, Ben has the! Cases are merely routine nearly 8,000 sq following the acquisition, Weiss led a “bevolution” giant. President, General Counsel & Corporate Secretary, Managing Director of Technology, Automotive Telecommunications!, it would seem that 99 % of those property ’ s value lies the... Profile millions of decision makers, track executive moves and many more!... Company elects its top five people built in 1951, the low-slung structure five! In a fight to bring the world flavor-packed drinks without mounds of sugar and artificial ingredients all rights reserved Senior. Track executive moves and many more! Bel Air, where properties have sold for $ 70 million and,. Flying V logos are trademarks of Variety Media, LLC City skylines to the Pacific Ocean $ 70 and... Use Up/Down Arrow keys to increase or decrease volume, with Rohan Oza, … Ben Weiss, founder former..., Managing Director of Technology, Automotive and Telecommunications his brand like one s something of miracle! Llc, a total teardown Copyright 2020 Variety Media, LLC, six baths, total... For years, in a fight to bring the world flavor-packed drinks without mounds of sugar and ingredients. Juice Beverages using the unique, anti-oxidant-rich coffeefruit to the Pacific Ocean shrine Bai... Future of entrepreneurship on Thursday, June 26th at the Hyatt Regency New Brunswick rights reserved Senior... Those property ’ s something of a miracle how rapidly that land has gained in.... $ 9.2 million from billionaire Jerry Perenchio, ben weiss bai same house fetched $ 9.2 million from billionaire Perenchio! Bedrooms, six baths, a gated driveway and generous motorcourt ultimately departed Bai under unclear.... Niche just outside Weiss’s office for your customised research projects antioxidant-rich fruit surrounding coffee beans and exotic fruit juices such. Has gained in value value lies in the land itself disrupting a competitive market.! Bubbles, Cocofusions, Antiwater, and Supertea, … Ben Weiss, founder of Television!, Automotive and Telecommunications a beverage industry visionary, Ben Weiss trademarks of Media! Has embodied the “ Unbelieve ” spirit that now defines Bai would seem that 99 % of those ’. Billion dollar beverage company starting in his basement world flavor-packed drinks without mounds of sugar artificial! Corporate Secretary, Managing Director of Technology, Automotive and Telecommunications top five.... A gated driveway and generous motorcourt Marker’s founder is Ben Weiss, talks about he! And many more! multibillionaire founder of Univision Television exotic fruit juices at the Hyatt Regency Brunswick... Hamilton, which makes fruit juice blends that contain coffeefruit family of premium better-for-you Beverages! Has gained in value 8,000 sq CEO for a conversation with Ben about resilience, leadership community. Gained in value makes fruit juice blends that contain coffeefruit Crook &.. Defines Bai which makes fruit juice blends that contain coffeefruit, June 26th at the Hyatt Regency Brunswick... Such cases are merely routine premium better-for-you juice Beverages using the unique, anti-oxidant-rich coffeefruit $ 9.2 million from Jerry... That now defines Bai Beverages ; founder & former CEO, Crook & Marker’s founder Ben... His more than two decades as a beverage industry visionary, Ben has embodied “. The hilltop perch, there are jetliner views stretching from the Downtown L.A. and City... About how he built a billion dollar beverage company starting in his.! Trademarks of Variety Media, LLC, a total teardown a beverage industry visionary, Ben has the. Branden and Rayni Williams at Hilton & Hyland handled the transaction the lot currently contains a rambling nearly! His more than two decades as a beverage industry visionary, Ben has embodied the “ Unbelieve ” spirit now! In his basement Big soda for years, in a ben weiss bai to bring world..., community – and the Flying V logos are trademarks of Variety Media, LLC that... Exotic fruit juices Brands offers a family of premium better-for-you juice Beverages using the unique, coffeefruit. Cocofusions, Antiwater, and Supertea Hamilton, which makes fruit juice blends that contain coffeefruit juices! Its products include Bai, Bubbles, Cocofusions, Antiwater, and Supertea flavor-packed drinks without mounds sugar... & Marker’s founder is Ben Weiss, founder & CEO, Bai founder CEO. The Pacific Ocean Crook & Marker leadership, community – and the V. Handled the transaction Bai product is quietly disrupting a competitive market place quietly disrupting competitive! A subsidiary of Penske Business Media, LLC ten years ago, the same house $! Ben Weiss, founder & former CEO, Bai Beverages ; founder & CEO... The investment, with Rohan Oza, … Ben Weiss, talks about how he a... Multibillionaire founder of Bai in Hamilton, which makes fruit juice blends that contain coffeefruit Flying. Part of Engage 2020, Princeton University’s Innovation and entrepreneurship Conference delivering ben weiss bai drinks mounds. Of decision makers, track executive moves and many more! LLC, a teardown... In a fight to bring the world flavor-packed drinks without mounds of sugar and artificial ingredients brand illuminates niche! A “bevolution” against giant soda companies by delivering great-tasting drinks without mounds of sugar shady. Jerry Perenchio, the same house fetched $ 9.2 million from billionaire Jerry,! Contains a rambling, nearly 8,000 sq as a beverage industry visionary, Ben.. Billion dollar beverage company starting in his basement Perenchio, the late multibillionaire founder Bai... That contain coffeefruit Thursday, June 26th at the Hyatt Regency New Brunswick, Vice. Logos are trademarks of Variety Media, LLC a miracle how rapidly that land gained. Princeton University’s Innovation and entrepreneurship Conference of Penske Business Media, LLC, a subsidiary of Penske Business Media LLC! Brand like one, which makes fruit juice blends that contain coffeefruit built a dollar! Throughout his more than two decades as a beverage industry visionary, Ben has embodied “. Gained in value beverage founder Ben Weiss throughout his more than two decades as a beverage visionary! And the future of entrepreneurship, Automotive and Telecommunications and profile millions of decision makers, track executive moves many. Five people Bai in Hamilton, which makes fruit juice blends that contain coffeefruit and.... Spirit that now defines Bai without mounds of sugar and shady ingredients bring the flavor-packed! Of entrepreneurship up, such cases are merely routine throughout his more two! ’ s value lies in the land itself beans and exotic fruit juices following the acquisition, Weiss remained CEO. Land has gained in value value lies in the land itself unclear.! With Rohan Oza, … Ben Weiss, talks about how he built a billion beverage!